Partnerships Lead to Increased Performance for Universities

For an animal nutrition company that encompasses the core principles of outreach and innovation, it makes sense to partner with land grant universities that have purebred cattle herds that serve as a learning resource for students. Partnerships with the Kansas State University and Oklahoma State University purebred beef units allow for the university herds to get the best nutrition […]

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How Investing in Aspiring Young Cattlemen Shows Care that Comes Full Circle

Making connections. Providing opportunities. Giving producers a marketing avenue. These are three of the principles that the Nebraska Cattlemen’s Classic was founded on 30 years ago. However, as the event has evolved over the past three decades, it has broadened its focus to include the future beef producers with the addition of a junior show, livestock judging […]

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