Consumer Demand Influences Gavel Price on Sale Day

Today’s beef consumers have more options than ever before. Beef isn’t just the protein of choice saved for special occasions, like Grandma’s Sunday pot roast or a fancy T-bone grilled especially for you on your birthday or anniversary, it has become an everyday staple in American diets. Beef consumers now have access to more specialty […]

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Good Nutrition Helps Keep Cattle in Natural Programs

Today’s consumers are more aware than ever before. They want to know where their food comes from, how it is raised, and that is safe and wholesome for the entire family. Consumers are attracted to words like natural, hormone-free and antibiotic-free, and the beef industry has responded with branded programs to meet consumers’ demands. Although […]

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VitaFerm Gain Smart

How Nutrition Adds Value for Sellers and Buyers

As the leaves turn from green to crisp golds and yellows, it’s a reminder that fall weaning is right around corner. Many weaned calves will be making their way to feed lots across the Midwest. As the time comes to market calves, producers are always looking for ways to capture extra profit, and the buyers […]

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