John Ridder, Falling Timber Farm

Concept•Aid® is the backbone of our reproductive success.

If you can get a cow rebred you have just put a whole lot of money in your pocket. Reproduction is the most important economic driver for cow/calf producers. Everyone pays attention to growth rates and low birth weights. However, if you don’t provide your cow with everything she needs to get rebred, at the end of the day, you are not going to be successful. I think VitaFerm® has taken off all over the country because people are realizing the advantages they get with Concept•Aid® mineral.”