John and Randa Starnes

John & Randa Starnes, Tennessee River Music Cattle

“Open cattle aren’t very profitable. With Concept-Aid® we’ve seen quicker breed back and higher AI rates on first service concept. The more calves we can get on the ground in the first 20 days of calving season, the more profitable we will be. We know that by having Concept•Aid® mineral out there, that cow is getting everything she needs to go to work for us and be profitable and efficient. The calves are born healthier, they grow better and they’ll wean heavier on Concept•Aid. I would argue you would be hard pressed to find something else that cost only $.04-$.08 more a day over a standard mineral that gets you as much return.”