Partnerships Lead to Increased Performance for Universities

For an animal nutrition company that encompasses the core principles of outreach and innovation, it makes sense to partner with land grant universities that have purebred cattle herds that serve as a learning resource for students. Partnerships with the Kansas State University and Oklahoma State University purebred beef units allow for the university herds to get the best nutrition […]

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How to Benefit your Cow Herd Year-round with High-quality Nutrition

Good nutrition doesn’t just matter during peak times of year like gestation and lactation. To optimize health and overall value of your herd, keeping them on a high-quality nutrition program year-round will benefit them and you as the producer.  “A year-round, high-quality, highly available mineral source can do a lot of good for a cow […]

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Steps for a Successful Sale

Pay day. It’s the day or days many Americans look forward to each month so they can pay their debts, put away some savings and live life. But for many livestock producers, pay day comes once, maybe twice a year. Pay day comes on sale day and making sure you have everything ready to ensure the biggest […]

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Help your Herd Reach its Potential with Quality Nutrition

Every living being has a purpose. For the cows that graze Alder’s Ranch, at Midway, Texas, halfway between Dallas and Houston, their purpose is to convert grass to milk and pounds of beef. The diverse cow-calf operation is home to 1,800 mama cows – Angus and Angus Plus – that run on land that ranges […]

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Improved Herd Nutrition is a Change Worth Talking About

Making change isn’t always easy; especially when multiple generations are working together on the family farm. However, with four people from three generations bringing ideas to the table of a progressive operation, like the Winkelpleck Family Farm in east central Iowa, change for the better is always welcome.  “My dad is 81 years old, and it was his idea to research the VitaFerm®. He saw […]

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American Rancher Show to Feature Wyoming Ranch Family, VitaFerm®

“A good mineral program is so important, and it is essential to animal health.” This sentiment is shared by Dr. Tim Holt. Holt is a world-renown veterinarian known for perfecting the pulmonary arterial pressure (PAP) test. The PAP test is a predictor of high-altitude sickness or “brisket disease” in cattle throughout the West. Raising cattle […]

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Preparing your Bulls for Fall Breeding

As the daylight hours get shorter and the weeks slip by, those cow-calf operations with a fall calving program are likely already planning their fall breeding program. Now is the time to make sure that your bull battery is ready for breeding season to cover the most cows with the highest number of pregnancies.  The first steps to preparing […]

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Good Management Helps First Generation Rancher Thrive

Some people are born into the cattle industry. Others find a mentor or a partner to join the business with. And for some, it is a way of life that is just in their blood. That’s the case for southwest Arkansas rancher Pace King. He and his wife have been the owners and operators of King […]

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Don’t Take Chances with Your Nutrition Program

“Leave nothing to chance.”  That is perhaps one of the most important lessons that Spencer Nero learned during his time at college. He didn’t learn it from some educated professor in a giant lecture hall. Instead, he learned it from the late Nathan Payne, owner and operator at Bud’s Barbershop along The Strip in Stillwater, Oklahoma. Nero […]

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Find the Game Changer to Your Fall Calving Line Up

Cattle producers across many parts of the country find benefits to a fall calving program – pasture space is readily available, calving in the open helps keep calves healthier, reducing chances for sickness and the weather lends itself to a more pleasant overall experience with no frozen tails or ears. However, the temperatures can still […]

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